As young journalists starting in this industry we increasingly need to become facilitators of this content and be able to sift the wheat from the chaff. As I’ve discussed in previous blogs, this is a great thing. The two- way storytelling is something journalists should do more; let the public tell their story.
However, we also need to be careful about how often we use this content. As this website mentions we’re not all really journalists. There is still a great need to have people who know what they’re talking about, and can communicate in an effective manner. It also goes without saying that these posters and contributors, largely, operate outside a legal framework.
A large amount of this communication is also about ‘knowing your audience’. As Matthew Yeomans says on his website, ‘Custom Communication’, internet publication is about knowing how to use the right media to connect to your audience.
I still maintain that this type of online publication has a long way to go, and it’s very much a generational thing.
My parents and extended family members for example still turn to their T.V., radio or newspaper to get the information they want. In all honesty, I do too. This is because I trust the people telling me these stories.
It’ll take a long time to convince many of these types of people to use ‘new media’ and to fully embrace these new tools.
It’ll take a long time to convince many of these types of people to use ‘new media’ and to fully embrace these new tools.
No-one, it seems has any idea where the media is moving.
Images thanks to : http://www.masternewmedia.org/
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